Key Points: Four cryptocurrency trading platforms and exchanges confirmed that they had not purchased a Super Bowl commercial.
Coinbase stated that it will not run any advertising during Super Bowl LVI.
An AP report from the previous day stated that no cryptocurrency trading platform had scheduled Super Bowl ads this year, but it did not refer to any official company statements.
Four cryptocurrency exchanges and trading platforms affirmed that they had not bought a Super Bowl advertisement.Coinbase said that it would not run an advertising during SB LVI this year. It did so in 2022. A representative from Coinbase wrote:
“While we are proud of our first national advertisement, which debuted at the Super Bowl last year, we won’t be appearing in this game.”
eToro, a stock and crypto trading platform, also advertised at last year’s event. However, it said that it would not be advertising this year. It highlighted its digital presence as the reason it declined to advertise. A representative from eToro stated:
“[We] didn’t intend to advertise in the Super Bowl this year. Our marketing approach has always been dynamic. We are multi-channel, with a strong focus online.
Binance, however, criticised the idea that crypto companies should advertise during the event. Patrick Hillmann, Chief Strategy Officer of the company, wrote:
“We have never run a Super Bowl advertisement because we don’t believe it’s the right vehicle to introduce new users crypto ….. Like a light beer or new car model, new users need to be educated before they can consider investing in crypto.
Hillmann continued by saying that a 30-second spot for an ad is “not a good investment of resources” and that users can be attracted to such promotions without properly highlighting the risks. A spokesperson wrote:
“We aren’t advertising at Super Bowl LVII. We are always looking for creative ways to get Kraken in the forefront of consumers’ minds, but right now our focus is on strategic execution.
An AP report from the previous morning claimed that no cryptocurrency trading platform had scheduled Super Bowl advertisements this season. Four cryptocurrency companies were reportedly very close to negotiating an advertising agreement, but pulled out during the November market crash. Which companies were those potential marketers are still unknown.On Sunday, February 13, 2022, during Super Bowl LVI, four cryptocurrency companies–Coinbase, Crypto.com, eToro, and the since-defunct FTX–ran advertisements.DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your research before investing.Join us to keep track of news: https://linktr.ee/coincuWebsite: coincu.comAnnieCoincu NewsTags: BinanceCoinbaseNo Super Bowl AdsSuper BowlSuper Bowl Ads